This market is a challenge on many levels and the shortage of inventory is a self-fulfilling prophecy. Homeowners don't want to put their house on the market because there's no available housing for them to move to, so they keep the market starved.....and round and round we go.
The grind was brutal. Cold calling Expireds and FSBOs, Kwaku had a split second to blurt out a winning script amidst a sea of other Realtors, all vying for the same listing. 50% of his lead gen efforts were spent on this, yet they comprised only 15% of his closings. The rest of his business was sphere referral, but that is unpredictable.
He felt like he was knocking his head against a wall, and with a young family to support, he had to find another way before he completely burned out.
After a few divorce listings, he realized he had a knack and the emotional intelligence to succeed at them. “So I decided to pursue a path that created relationships with attorneys who were more than just a one-off deal. Each relationship with an attorney is like having an account that leads to lifelong business. They are exponentially more fruitful.”
ANSWER: There are at least three components that must be satisfied or they can torpedo your buyer's purchase:
Divorce filings are up 34% from this time last year. (MASSIVE increase). The increased due to COVID and people being quarantined together with unresolved issues. The stresses of the pandemic have made couple scrutinize their living arrangements. Now, people are facing many difficulties in these times. Clients have bigger financial issues; realtors have more trouble controlling the clients and getting the house sold. Realtors can make things more efficient when they know what they’re doing.
1.) Moving a person out of a house to get the house sold is called a kick out order
2.) When a divorce happens and a house is involved, there are three options.
- One party stays and pays the other party whatever equity amount they agreed to or that the court ordered
- Sell the house and divide the money either by agreement or court order
- One party stays and the other stays on the loan for a period of time (the worst option)
3.) Be sympathetic with the client
For realtors, when the house gets sold it is a happy moment. However, for the clients in a divorce case, it is heartbreaking.
Grab some coffee, nod to two far you've come, chart your course, and raise your glass to the future!
One of my favorite times of the year is business planning and team retreat season. It's inspiring to see how far we've come as an organization, and to chart our course to reach our next destination!
This time last year, our Ilumni team rented a house at the beach and spent three nights together. Our agent services director (aka, "team mom") grocery shopped and meal planned, and we made dinner together, listening to music, drinking lots of wine, and talking about everything from hair color to politics. The next morning, we took a walk, enjoyed our coffee, and then "got to work" at 8:30am, reflecting on our personal "why," our personal goals, and our 1 year, 3 year, 5 year visions.
This weekend, let's raise a glass to all of the talent we have in our lives. These are the people who comprise our choreographed ballet, and together, we "do it all."
Speaking of being surrounded by talent, it is with great honor and excitement that, on behalf of Ilumni, we welcome Jason Gordon to our faculty.
Jason comes to us with an impressive background, and extensive experience in the lending space.
With a bachelor's degree from San Diego State University, followed by an MBA from National University, Jason holds multiple divorce real estate credentials, including his CDRE™ that he obtained in 2019.
Yesterday, someone said "How do you do it all?"
Answer: I don't.
The secret truth is, I'm surrounded by "inspired, passionate, motivated, grateful, and open minded" talent all around me, and together, WE do it all.
In the real estate industry, we hear so much about leadership. We have leadership classes, leadership coaching, leadership habits, leadership skills - there's a whole industry devoted so leadership. And that's good, because as Realtors, we lead a lot. We lead our families, our domestic teams, our clients, all of the moving parts and people in a transaction, and that's all before we even get into leadership of our teams and businesses. So leadership really is at the core.